Why Customer Retention is Important?

• According to Optimove and Forex Trading, it exhibited a future value balance of 72% from existing customers and 28% from newly acquired customers:

• Forbes mentioned in its article that "Statistics show an increase in customer retention by 5% can lead to a company’s profits growing by 25% to around 95% over some time. The following factors are how you can profit from customers you retain."

Conclusion: Customer retention is a major part of the business.

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Then What About Acquiring New Customers?

• According to Forbes new Consumers often reach out to other consumers who are already customers, before making a purchase decision, and I've found this to be especially true when the purchase is one of higher significance or higher value.

-- Fascinating Facts

• Being one of the most trusted channels, WOM marketing is key when it comes to decision-making.

• 92% of consumers trust recommendations from friends.

• WOMM brings in 5 times more sales than paid media.

• 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.

• 88% of customers trust online reviews.

• 64% of marketing executives consider word-of-mouth to be the most effective form of marketing.

• Brands that are able to create an emotional connection receive three times more word-of-mouth than those that don’t.

• Word of mouth drives $6 trillion of annual consumer spending.

Conclusion: CRS is what drives the entire revenue.

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Using SendGrid as a T**ool for Customer Retention System :**

uber

• SendGrid claimed Uber, Spotify, and Airbnb as their customers.

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Integrating SendGrid using Python and SendGrid @API key :

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--> steps to integrate : (Blog by SendGrid)

Python code :

• main.py

import configparse
import ssl
ssl._create_default_https_context = ssl._create_unverified_context
from sendgrid import SendGridAPIClient
from sendgrid.helpers.mail import Mail

config = configparser.ConfigParser()
config.read("credentials.ini")


def sendMailUsingSendGrid(api, fmail, tmail, sub, hcontent):
    if API is not None and fmail is not None and len(tmail) > 0:
        message = Mail(fmail, tmail, sub, hcontent)

        try:
            sg = SendGridAPIClient(api)
            response = sg.send(message)
            print(response.status_code)
            print(response.body)
            print(response.headers)
        except Exception as e:
            print(e.message)


try:
    settings = config["SETTINGS"]
except:
    settings = {}

API = settings.get("APIKEY", None)
from_email = settings.get("FROM", None)
to_emails = settings.get("TO", "")
subject = "Sample Test Message"
html_content = "Message successfully send through Python"

sendMailUsingSendGrid(API, from_email, to_emails, subject, html_content)
r

• credentials.py

[SETTINGS
APIKEY = your_api_key
FROM = personalmani82@gmail.com
TO = edulamanibhaskar@gmail.com , ravivarma25052@gmail.com]

Note : replace your original SendGrid API key at your_api_key and put APIKEY in your .env file.

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message received.

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Done the research at LinuxWorld Informatics Pvt Ltd under the guidance of Vimal Daga sir.